Nati is certified BA professional with over 9 years of diverse IT experience. Being an evangelist of business analysis, Nati is also a visioner and designer of new concepts and models that:
- uncover strong BA capabilities;
- empower teams and clients with creative intelligence toolset.
Nati leads Business Analysis CoE for the company with over 200 business analysts, and her strong marketing, product management background and great team of like-minded people help launching IIBA endorsed courses, trainings and workshops globally.
In 2016-2018 Nati delivered speeches and workshops for such conferences as: BBA 2018 (Slovenia), IT Arena (Lviv), PM Conference #4 (Kharkiv), BA Con All Stars (Kyiv), IT Weekend (Wroclaw), IT Weekend (Kyiv), IT Weekend (Rivne), BACon Agile Spring (Kyiv), European BA Day (Frankfurt).
"Driving Innovation with Business Analysis"
What is innovation?
How often do we hear this word nowadays? But do we really understand the meaning behind it.
Can a Business Analyst (BA) bring value in developing innovative solutions?
What underlying competencies, hard and soft skills do Business Analyst possess that can boost innovation?
These days the common understanding of a Business Analyst’s role at tech projects is something like ‘BAs create user stories’ or ‘That’s too much info, a BA will analyze and extract the most valuable bits and pieces’. Does it sound familiar? Well, this is Business Analysis as Usual, and it undoubtedly brings significant value to our customers. But what if we expand Business Analysis horizons and use the full power of it to drive innovation? Let’s explore how Business Analysis evolves to meet new trends and customer expectations. During this interactive speech we’ll try to uncover the potential of BA as a person who:
- connects the dots and needs to find a way to get together customers, business and technology;
- engage them and drive through the process;
- provide structured approach to brainstorming sessions, and focus first of all on a problem;
- allow them incubate potential solutions, and help elaborate on them.
I’m not trying to redesign this profession, but rather show it from another angle, emphasize strong areas of BA who is often neglected but really powerful due to his/her communication and facilitation skills, creativity, intuition and natural curiosity. Let’s explore together:
- The nature of innovation: is it art, craft, or both?
- Are there any tools to innovate?
- How industry leaders generate ideas to humanize their products?
- How does a BA fit in there?
We’ll cover cases by Google, PwC, SoftServe, and a couple more to get insight of how a BA can bring innovation to the table and have a lot of fun as this won’t be a boring lecture and we’ll frame the Future Business Analyst Profile together.